Tag Archives: PPC
Keyword Bidding Based on Lifetime Value
For many people, bidding on keywords comes down to one thing. Squeezing as much revenue as possible out of the money they’re spending on clicks with their PPC advertising. Keyword bidding is a free flowing art, and there are no … More
Facebook Creates New Mobile Ads To Help Increase Fans
Facebook Mobile Ads Facebook is trying to recover from it’s poor IPO rates, therefore they created the much needed option of having Facebook mobile ads. They have added the ability for marketers and agencies to buy only its mobile ads, … More
Paid Search Pays Off For Local Sales
According to 2 years of research by the retail marketing firm RevTrax, “for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately another $6 of in-store revenue.” Between August 2009 and August 2011 RevTrax … More
