On Site SEO Optimization

On Site SEO Optimization

on site seo optimizationOn-site SEO website optimization is one of the most commonly overlooked part of ranking high on search engines.  While there are over 100 steps in our SEO process, on site website optimization is an area that can be a very powerful step in your SEO process.  Local Bump uses a very effective form on optimization that is ethical and white-hat according to search engines.  Keyword stuffing and other black-hat methods can get actually hurt your rankings with search engines so following an ethical on site optimization is crucial.

What is on site SEO Optimization?

Website optimization, in a nutshell is a the process of optimization and cleaning up your website to make it more search engine friendly, but without losing the focus of making it ‘human eyes’ friendly while doing so.  This involves the process of cleaning the coding within in your website down to cleaning up the text copy by one of our staffed text copy editors.  Some of the few important areas that get addressed during on-site SEO optimization include:

  • The size of each individual page and/or post
  • Title Tags
  • JavaScript Optimization
  • Alt Tags
  • Header Tags
  • HTML and XML Sitemaps
  • Flash Optimization
  • Outbound Links
  • Internal Link Structure including Navigation Links
  • Website Speed
  • CSS Optimization
  • Broken Links and Errors
  • Robots.txt File Optimization
  • Optimize Possible Keyword Density and Spam Content
  • Duplicate Content
  • Meta Information
  • 301 Permanent Redirection Optimization


As mentioned above, the objective in on-site optimization is to allow all search engines to be able to easily navigate and read your website to point where search engines are coming back to your website, re-crawling and indexing it more often.  SEO onsite optimization is one of the initial steps in our SEO strategy.  This step is critical before beginning any campaign.  We design it to be search engine friendly, as well as more appealing to your human visitors with our on site SEO optimization process.