With all of the recent search engine algorithm changes, high quality content on your website is more important than it ever has been for your websites SEO. Writing and publishing new content also helps build your business, follower count and overall credibility. With new fresh content being added to your website, it’s very important that you are inner-linking your pages and posts correctly while doing so. Internal linking should be part of your SEO strategy, in addition to your inbound link building plan.
SEO Benefits of Internal Linking
With effective internal linking on your website, you can achieve ranking for keyword phrases much easier. Even though building external links from other sites to your own site is important, drawing up a plan for your internal linking strategy is just as important. Search engines such as Google and Bing attempt to show the most important pages when search queries as performed and proper internal linking can help. External linking from other sites to your own site is a form of a popularity contest by other sites ‘voting’ for your site with the backlink being a form of a nomination, and internal linking is a form of nominating and voting for other pages for the popularity contest.
Linking from your high authority pages to other pages will help tell search engines the value of your other pages.
How to Maximize Internal Linking for SEO
Before you being working on your internal linking, you should have a list of all of your websites pages and posts and then rank them in order of what you feel is most important to search engines. Search engines will treat internal links as a indication that those pages being linked to are important and should have higher authority. You most important pages should be included in your main navigation with your 2nd most important tier of pages being inner linked from those pages. After you come up with your list of all of your pages, take a look at some of your older pages and posts and try to create a plan of internally linking some of your fresher content to some of those old pages to keep them alive with search engines, therefore helping your SEO.
Don’t keyword stuff your internal linking. With all of the changes to Google’s algorithm such as the Google Penguin update, having every single page have an identical internal link could be flagged as a form of negative SEO. Try and spread out your internal linking if possible by linking to some of the less popular pages. This will help out with longer tail key phrases for your SEO rankings.
Internal Linking Summary
If done correctly, you can keep your entire site fresh to search engines. This will help your blogs and pages that were written a while ago keep it’s value strong with search engines, instead of only depending on only fresh content. You will also see your SEO strongly benefit from internal linking as well.