Is There Such Thing as Negative SEO?
Yes, unfortunately, there is such thing as negative SEO. Negative SEO tactics and strategies that will actually hurt your rankings and can ultimately shut down your website. Google’s Penguin update penalizes websites that used spammy links to get higher rankings.
So it exists, but how can you tell it apart from white-hat or beneficial SEO? A lot of competitors will advertise quick results and a lot of new backlinks practically overnight. Of course this sounds like the right way to go, but ultimately it could cost you a lot more then the charge they are going to charge you. Some things these companies might do is, create duplicate content on spam-type websites, use link generators, and create fake reviews of your business that appear unnatural.
Ways to Avoid Negative SEO
If you want to ensure that your website doesn’t get penalized by Google, do the following:
- Avoid spam methods that promote your website. Google might ignore these methods, therefore you are just wasting your time.
- While searching for your website, if you find fake reviews for your website, have them removed.
- Make sure that your websites only source of visitors is not just from Google. Utilize other sources of marketing, ads, links on other websites, etc.
Negative SEO is Not Effective
Negative SEO is highly unethical and will damage your rankings. Be sure to follow white-hat SEO methods, hire an trustworthy internet marketing company, and continue to watch your websites rankings on a regular basis.
What are your thoughts on negative SEO? Have you hired a company that has used negative SEO tactics, what was your experience?