Paid Search Pays Off For Local Sales

PPCAccording to 2 years of research by the retail marketing firm RevTrax, “for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately another $6 of in-store revenue.”

Between August 2009 and August 2011 RevTrax tracked millions of paid search ads and the resulting sales. They also monitored in-store sales using landing pages with coupons and unique ids:

  • A paid search ad was displayed to a consumer
  • The paid search ad led the consumer to a printable or mobile landing page displaying a coupon with a unique barcode
  • The consumer redeemed the coupon inside a brick & mortar store
  • Each coupon was tracked back to the online search (and the keyword)

What does this mean for my business?

Using the process above, RevTrax proved that in-store sales are affected by paid search ads. The reality of the future for retail revolves around mobile. More and more customers are using their smartphones to not only price check, but look for coupons specific to the store as they try things on or wait in checkout lines. If you don’t have a presence online, or you aren’t spending money so that your customers can find you, you’re missing out.

How can we help?

We work with many companies who have zero web presence and in a short amount of time they have surpassed their competitors rankings and are taking a piece of their business. Don’t just settle for being “found” online by your customers, let us help you develop a comprehensive online strategy. Give us a call or contact us for more information.

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