Blog Archives: PPC

Keyword Bidding Based on Lifetime Value

lifetime value

For many people, bidding on keywords comes down to one thing. Squeezing as much revenue as possible out of the money they’re spending on clicks with their PPC advertising. Keyword bidding is a free flowing art, and there are no … More »

Paid Search Pays Off For Local Sales

PPC

According to 2 years of research by the retail marketing firm RevTrax, “for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately another $6 of in-store revenue.” Between August 2009 and August 2011 RevTrax … More »