Facebook Creates New Mobile Ads To Help Increase Fans

Facebook Mobile Ads

Facebook is trying to recover from it’s poor IPO rates, therefore they created the much needed option of having Facebook mobile ads. They have added the ability for marketers and agencies to buy only its mobile ads, without having to buy desktop ads at the same time. These ads previously could be bought only for both mobile and desktop distribution together.Facebook Mobile Ads

 

These new mobile ads are called ‘sponsored stories’.  These ads are what marketers pay to highlight, and they show up directly in people’s news feeds, not just on the right side of the page where most ads are.  These ads have proven to be more effective than the standard display ads.

Facebook Mobile Ads Outcome is Unknown

This is a huge step for advertising on Social Media websites. Because ads appearing in people’s mobile news feeds are new it’s not yet clear how well they will work and what types of results they will produce. It’s also not clear how well they will be received, some might view them as spam or opposite and welcome them.

According to Facebook’s statement:

Facebook announced that marketers will have the opportunity to buy sponsored stories in News Feed separately from other placements through the API and Power Editor. Now, marketers can choose which placement (independent of any right-hand side buy) they would like whether it be in News Feed on desktop, News Feed on mobile, both, or in combination with then right-hand side.

Facebook is always looking for ways to improve products and has responded to requests from marketers to control the placement of their sponsored stories. As companies are promoting services more frequently on mobile, this option gives them the opportunity to focus on specific placements that will impact them most directly. 

Facebook Mobile Ads Summary

It’s hard to say if the ads will create an improvement for business owners or not. We do know that this option has been requested by online marketing companies time and time again. Time will tell if they are going to help.

What do you think of the new mobile ads feature? Is this something you are going to use?


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